Laura epitomises everything about SuperAchievers; Mum to two young boys, she is an entrepreneur with an enthusiastic, motivational and fitness edge, trying to help others
Having relaunched a gym in November 2017 after owning two for 10 years, Laura is the founder of Fitmuma UK, which she launched in September 2016. Fitmuma is a membership-based fitness planning website, aimed at mums struggling to find the time to eat healthily and exercise properly. It offers an all-round, easy guide on how to get and maintain a healthy lifestyle. with home exercise videos, exercises classes, food plans and more.
Laura started her career as a PE teacher and has been on a journey ever since - gym owner, network marketer, athlete and Fitmuma UK founder, she has a wealth of experience and a genuine enthusiasm to help people become better versions of themselves.
Evidently, Laura is extremely passionate about fitness and it comes as no surprise that she is someone that is heavily involved in sport herself. Laura has played lacrosse at international level for GB and Wales in the last five World Cups. A massive achievement in itself, even more so when you consider that her fourth World Cup was played when her first son was only 8 months old, and by the time the fifth World Cup came around, she’d had her second son.
To maintain the level of dedication, fitness and motivation required to play at international level, whilst also running her businesses and looking after her sons makes it even more impressive. The drive and determination she holds personally, inspires her even more as she understands first-hand the immense struggles that mums have in balancing family demands and personal health.
Of course it’s not always been plain sailing. Like anyone with a young family, juggling everything can sometimes prove to be difficult and Laura states that one of her biggest challenges is time, or lack of. She often ends up working when her sons are asleep, planning and catching up on outstanding work. Laura’s partner is also self-employed which can add another hurdle in their already hectic schedule.
In a family with two people working on a self-employed business, managing the finances can often prove to be one of the toughest aspects of daily life. Laura takes an inspiring view on this and says, “just keep going! Don’t stop as that magic is just around the corner. The joy of making a huge difference to people outweighs income.” Laura has also faced challenges from competitors entering the marketplace with similar ideas. Showing true entrepreneurial flair, this doesn’t upset Laura. Rather, she sees it as a learning opportunity with other likeminded people to work alongside. She says“there’s plenty of space out there in the world for more people to do what you do. Just be yourself as that’s what people buy into.”
Laura has found her calling by creating a “job” from her passion. Her motivation and energy never seems to slip. She truly loves what she does, using her own personal experiences to help others and thrives on seeing the positive changes to how fellow mums feel.
Perhaps most importantly, with her sons now 2½ and 5 years of age, they are growing up immersed in a healthy lifestyle and with inspirational role models.
We asked Laura about her future plans; she has a clear vision of what she wants to achieve and they’re by no means small goals! Items on the list include building the busy Mum’s workout academy, planning a charity event, writing a book and setting up Mum and baby retreats.
Laura embodies the SuperAchievers ethos of someone who goes above and beyond. Her job is much more than just a source of income; it’s a passion, a love and a positive impact that Laura thrives in creating. She lives according to her motto; “taking care of yourself, is taking care of the family.”